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Dye ammonia free based on alkaline technology is ideal for natural hair, keeping the hair soft to the touch and giving them a more saturated beautiful colors.Improved formula colorant contains a polymer Ion G, which prevents the destruction of the hair structure. Incell – lipid molecule helps strengthen the intercellular bonds of the hair, making them stronger and saturating nutrients. By using the latest polymer Topсoat on the hair by forming a protective shell that helps to reflect light and provides a great Shine
Due to Dia Richesse the colour of the hair remains intense for a long time.The dye covers grey hair up to 70 %, without the effect of the regrown hair roots. Dia Richesse is an ideal choice in order to give for the first time natural hair a delicate tone and add radiance without drastically changing the tone level.Diarichesse is also suitable for coloring the first gray hairs.